Please give me a brief overview of the company, what you do or produce?
This section should include an overview of what the general purpose and goal of the web site is. Please put an X next to the ones that apply to you.
(If you have a specific deadline, please state why.)
This is useful in determining appropriate time frames and expectations for what features can be completed within the budget. IF you don't have a budget please provide a range that you are willing to invest, or more importantly how much money you want to make from the site in the first year.
Who will visit this site? Describe your potential clients. Young, old, demographics, etc.
Why do you believe site visitors should do business with you rather than with a computer? What problem are you solving for them?
What are you offering? Make a list of all the sections/pages you think that you'll need.
If not, would you require the services of a copywriter to write content for your website via interview and research with your team? Photography services? (Please note that before any real design work or site construction can begin, an outline of the content and preferably all of the content will be needed.)
If yes, can you please explain what is working and not working on your current site?
Are there any additional features that you would like for your site or things that you would like to add in the future? Please be specific and detailed as possible.
People are coming to your new site for the first time. How do you want them to feel about your company?
Are there corporate colors, logo, fonts, etc. that should be incorporated?
If you do not already have a logo, are you going to need one designed?
Is there a specific look and feel that you have in mind?
Please include at least 3 links of sites of your competition. What do you like and don't like about them? What would you like to do differently or better?
Along with putting down the site address, please comment on what you like about each site, i.e. the look and feel, functionality, colors, etc. These do not have to have anything to do with your business but could have features you like. Please include at least 3 examples.
How do people find out about your business right now?
Have you thought about how you're going to market this site?
Have you thought about how you're going to market this site?
Do you have any social network accounts setup? (Facebook, Instagram, Twitter, etc.)
Do you want links to those accounts on your site?
Do you have a mail service account? (Constant, Contact, MailChimp, etc.)
Will you want to build your mailing list and use it for advertising & newsletters?
Will you want printed materials (business cards, catalog, etc.) produced as well?
If someone were searching for your product/service, what types of search terms (single words or phrases) might they use?
Please list all the possible search terms you can think of.
Do you already own a domain name(s)? (www.mygreatsite.com)
Do you have a hosting account already? (This is where the computer files live.)
If yes, do you have the login/IP information?
If you don't have a domain name, what name(s) would you like?
Would you prefer to be trained to enter data and manage the platform or have a staff member at our company manage it?
Will there be sections that need regular updating? Which ones?
Would you like to be able to do most of the updating yourself?
If you're planning on writing a blog do you already have several things written?
Do you already write on a regular basis?
Are there any features/pages that you don't need now but may want in the future? Please be as specific and future thinking as much as possible.
At your organization, who would gather information and requirements from the other staff to work directly with the web team? (This ensures consistency and prevents delays.)
